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Technology Today
The year 2021 has become an important year for the UK when it comes to taking action on climate change. In addition to hosting the 26th UN Climate Change Conference of the Parties (COP26) later this year, the UK government will set the world’s most ambitious climate change target – to reduce emissions by 78% by 2035 compared to 1990 levels.
UK consumers are also becoming more environmentally savvy. In 2020, recycling rates for aluminum beverage can recycling reached 82% , its highest rate ever, and a 6% year-on-year increase from 2019. According to Alupro , there is an increasing awareness among U.K. consumers about the benefits of recycling and a significant shift in their behaviors. The rise in the volume of aluminum recovered from incinerator bottom ash can also be attributed to several new companies being approved to issue Packaging Recovery Notes and the commissioning of several new U.K. energy recovery facilities.
While the UK government is making strides to combat climate change, several grassroots organisations are also encouraging people to prioritise sustainable choices every day. For example, Every Can Counts – a not-for-profit program supported by Crown – is striving to achieve a 100% recycling rate for beverage cans across Europe. Launched in 2009, Every Can Counts is now active in 19 countries and continues to grow. As part of its efforts, the team works to improve can recycling facilities and drive changes in consumer behaviour.
Two objectives in particular focus on recycling - to raise recycling rates in the major markets and to increase the average recycled content in our products. Partnering with initiatives like Every Can Counts is one of the many steps we are taking to achieve our goals.