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Technology Today - New ON24 Hybrid Solution Accelerates Digital-First, Hybrid Engagement

Technology Today

To help customers deliver immersive digital-first, hybrid experiences, ON24 has introduced Hybrid Mode in ON24 Webcast Elite. Many of the world’s most recognised brands use ON24 Webcast Elite to create and deliver engaging live and on-demand webinars. With Hybrid Mode now available, organisations can bring all the benefits of digital engagement to their physical events and deliver an integrated, simultaneous, shared experience to in-person and virtual audiences anywhere in the world – all in a single digital engagement platform.

“The future of events is hybrid experiences that generate better engagement and data, with physical events complementing and augmenting digital-first strategies,” said Sharat Sharan, founder and CEO of ON24. “By capturing insights across all in-person and virtual attendees, sales and marketing teams can continually enhance their customer experiences, increase the reach of their lead nurture, and drive measurable pipeline and revenue.”

Physical events provide little to no data, prompting many organizations to move toward virtual and hybrid events. Connecting in-person and virtual audiences is a significant challenge, with most event organizers saying that the technology to ensure a smooth experience is a concern. 

Hybrid Mode in ON24 Webcast Elite makes seamless hybrid experiences possible, enabling companies to customise their events for in-person and virtual attendees. Registrants receive event-related content and communications tailored to their preferred experience. During the event, virtual attendees can view and interact with the same presentations, digital content, Q&As, polls, and network in hybrid breakout rooms, while in-person attendees can scan QR Codes at the venue to quickly access the same interactivity tools.

First-person engagement data, buying signals, and prospect profiles are captured across both physical and virtual attendees throughout the event so marketing and sales can better understand potential customers. Organisations can then take all their hybrid engagement data and use ON24’s AI-based recommendation engine to deliver additional content and personalised experiences during and after the event based on an attendee’s engagement history and individual interests.

A full suite of production services is also available to support customers’ hybrid events. ON24 experts can manage and support filming, live streaming, and remote production with a talented team of video editors, producers, and creative services to help create a high-quality experience. Live captioning and translation services can also extend audience reach, helping scale digital experiences globally.

ON24 Webcast Elite is part of the ON24 Digital Experience Platform , which also includes  ON24 Virtual Conference, ON24 Breakouts, ON24 Engagement Hub,  ON24 Target,  ON24 Intelligence and  ON24 Connect. Companies can deliver digital experiences that create deep engagement, first-person data, and AI-driven personalisation, as well as seamlessly integrate audience insights with marketing automation, CRM, and collaboration systems.

Note - This document contains “forward-looking statements” under applicable securities laws. In some cases, such statements can be identified by words such as: “expect,” “convert,” “believe,” “plan,” “future,” “may,” “should,” “will,” and similar references to future periods. Forward-looking statements include express or implied statements regarding our ability to achieve our business strategies, growth, or other future events or conditions. Such statements are based on our current beliefs, expectations, and assumptions about future events or conditions, which are subject to inherent risks and uncertainties, including our the risks and uncertainties discussed in the filings we make from time to time with the Securities and Exchange Commission. Actual results may differ materially from those indicated in forward-looking statements, and you should not place undue reliance on them. All statements herein are based only on information currently available to us and speak only as of the date hereof. Except as required by law, we undertake no obligation to update any such statement.

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