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Technology Today - Marketing Company for Educating Entrepreneurs Expands Globally

Technology Today

LCG Brands, a marketing consulting firm dedicated to educating and empowering entrepreneurs, small and medium businesses (SMBs), global organisations, startups and NGO/non-profits on the importance of growing personal and corporate brands, has expanded their International Division.

Headquartered in Marblehead, MA, LCG Brands provides brand marketing and brand management as well as strategic and social innovation to dozens of international businesses that rely on their marketing and immersion strategies. The company has most recently secured branding engagements set in Israel and Portugal.

“Branding involves countless details that need to be considered when launching a product outside of the domestic U.S.,” said LCG Brands founder Jodi-Tatiana Charles. “With international marketing, you’re taking into consideration language, communication styles, cultural differences, political stability, foreign laws among many other aspects. Essentially, everything involving the brand has to be considered - from the way the telephone is answered to speaking during meetings to corporate messaging and more.”

Charles has over 30 years of executive leadership in marketing, branding and communication successes with high profile organizations. She holds a dual MBA from Babson College-Franklin W. Olin Graduate School of Business in Global Management and Strategic Marketing, and Executive Education Certificates from Saint Petersburg State University, Harvard University Business School and MIT Sloan. 

Charles has consulted in every continent other than Antarctica. LCG Brands' regional, national and international client list includes Foley & Lardner LLP, Women Veteran's Network of Massachusetts, Microsoft, Google, Harvard, MIT, Mandela Washington Fellowship and Building Global Innovators, to name just a few. LCG Brands' marketing methodologies are used by 62 countries and the company has 111 partnerships with universities and colleges worldwide. 

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