Online Fundraising Event helps NGOs Raise Crores in India

 Technology Today

The 7th edition of the GiveIndia Fundraising Challenge 2021 started on 1st of February 2021. So far 200 nonprofit organisations have raised more than Rs 2 crore.This online event continues till March 28 and is expected to raise more than Rs 15 crores by the time it ends. Nonprofit organisations typically leverage the tax saving made on donations at the end of the financial year to appeal to their donors and compete in the challenge. 

Several NGOs use GFC as an opportunity to maximise their fundraising, often raising a significant part of their annual budget. For instance, last year the NGO Team Everest who has so far won every edition of GFC raised Rs 2.29 crore which is more than half their yearly spend and a little over a fifth of the Rs 10 crores raised by a total of 367 NGOs who participated. 

Team Everest is one of India’s largest youth-run organisations with 8,500+ volunteers, many of who help with the fundraising during GFC. Their flagship program 'I am the Change Scholarship' supports parentless or single-parented students from financially weaker backgrounds to do their undergraduate degree. 

GiveIndia, a Bengaluru-based nonprofit organisation, runs the annual challenge to encourage NGOs to learn and adapt newer ways to raise funds and end the financial year with high collections. It comes with incentives in the form of ‘success slabs’ and ‘mega rewards’ to inspire all NGOs more. 

This year organisations who raise Rs 50+ lakh and Rs 1+ crore will get mega rewards of Rs 9.5 lakh and Rs 20 lakh respectively, and success slab awards start from Rs 5.25 lakh to NGOs who raise Rs 30+ lakh to Rs 7,000 to those to raise Rs 50,000 or more. Some of the participating NGOs include ISHA Foundation, Goonj, Vidya Poshak and Cuddles Foundation to name a few. 

Over the years, the fundraising challenge has seen a 60% YoY growth in terms of amount raised, 80% increase in participating NGOs, and 40% YoY growth in the number of retail donors, with last year seeing contributions from over 21,000 everyday givers. 

Apart from the rewards, through the challenge, GiveIndia brings a range of benefits for NGOs, including the skills to expand and engage with donor networks, communication kits to appeal for donations on social media, emails and messages, webinars to take them through the platform, matching grants, best practices, and the ability to raise Indian and foreign donations.