A Green Datacentre in Japan

A datacentre from Criteo has come up in Tokyo. It aims at enhancing ad delivery and performance for its clients and partners in Asia, including in Japan and Korea. In the past 10 years, Criteo has increased its global server pool from 150 to 45000 to meet the needs of the ad industry.

"We’re thrilled to launch our eighth global datacentre and third one in Japan, which is our largest market outside the US,” said Megan Clarken, CEO, Criteo. “Japan has been a key market in APAC for Criteo. Its ad industry has been experiencing positive growth for the eighth consecutive year as seen in Dentsu’s report on Advertising Expenditures in Japan, where total ad spend in Japan was 6.9381 trillion JPY (approx. USD 65.7 billion) in 2019. Rapid increases have been noted for transactions of programmatic ads and Real-Time Bidding (RTB). We continue to diversify our solutions and invest in upgrading our infrastructure and R&D to provide better service and performance to our clients. As a green-energy based data center, it demonstrates our commitment to being a socially responsible company, caring for our environment and society.

This is Criteo’s third datacentre in Japan following the first launched in March 2011 and soon the second in 2012 as a result of business fast growth. After migration, it will be Criteo’s largest datacentre in Asia Pacific (APAC), with the other in Hong Kong focusing on helping South APAC clients. The new datacentre in Japan will enable advertisers to secure premium ad spaces immediately with more efficient and faster access to publishers’ ad inventories.

The datacentre was built to allow for high performance with the latest technologies while being sustainable, running on less power and less CO2 emission. Currently, 84% of energy consumption from Criteo datacentre is being compensated by renewable energy production sources through REC (Renewable Energy Certification)> This is a 9% increase as compared to 2018 when it was at 75%. Criteo has set a goal of using reneable energy to run its datacentres at 100% capacity in the near future.

The New Datacentre Features

The new datacentre footprint was built on-premise and runs at its core a 400G IP fabric. All servers will be connected using 25GBPS interfaces, allowing faster data access with shorter computing time. The new servers boast 2-3 times faster and better performance, with one server operating on the equivalent of upto four older servers, while offering an optimised QPS per Watt ratio. This allows for cost savings due to the need to purchase fewer servers. The new datacentre uses the latest technology with an improved density per rack and has 400sqm of server space.

"Criteo is conscious of its environmental footprint and our IT infrastructure team has always had this in mind as we look at improving our datacentres," said Diarmuid Gill, CTO, Criteo. "By using leading techology combined with sustainable practice, our powerful datacentres around the world can support upto 2.8 trillion bid requests per week, evaluate over 64 million campaigns per second and accumulate 700 TB data per day."

Currently, Crieto operates 8 datacentres globally and owns upto 45,000 servers in North America, Europe and APAC. The platform utilises data analysis in the fields of digital performance advertisement. As a global technology company, Criteo continues to show a commitment to provide reliable and effective ad solutions to marketers all over the world.