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Technology Today Bureau
Salesforce, the global leader in CRM,
today announced USD $240,000 in grants to six NGO’s across India focused on
bridging inequalities in society and making education and nutrition accessible
during these unprecedented times. The grants will go to six organisations -- The Akshaya Patra Foundation, United Way of
Hyderabad, Anthill Creations Foundation, Goonj, SOS Children's Villages of
India and Protsahan India Foundation -- and in a collective effort to help
benefit the lives of over 15,000 people across the country.
“At Salesforce, we believe that business can be a platform for positive change. The technology industry has played and continues to play a unique role connecting people forced apart by this pandemic, keeping supply channels open, tracking the disease and in multiple other ways. As we help organisations adapt to change and embrace digital transformation, we also believe in reaching out to individuals bridging inequalities that curtail innovation. These grants reflect our commitment to empower individuals with enabling skills and creating an equitable future for all.”
--Arundhati, Bhattacharya, CEO and Chairperson, Salesforce India
These grants reflect Salesforce’s
ongoing commitment to help ensure the Indian workforce of today is equipped
with the skills and experience needed in the professional workforce of the
future, especially in tech careers.
●
The United way of Hyderabad in addition to providing nutrition and
sanitary kits, will build Trailblazer
Community Learning centres to help build post COVID resilience in
communities and provide access to learning resources throughout the year to
children and youth in under-resourced communities.
●
The Anthill Creations Foundation will focus on addressing the learning
needs of children with play-in-a-box kits to help children build motor skills,
analytical skills and hygiene practices through play in the safety of their home.
●
Protsahan
India Foundation will use the grant to strengthen its
community lab which provides a safe space for girls to continue learning during
the pandemic in spite of schools being closed.
●
The Akshaya Patra Foundation will use this grant to provide nutrition,
sanitary and learning kits to children across the country.
●
Goonj
will work with migrant workers to revive their old
livelihood or pick up a new means of income.
●
SOS
Children's Villages of India will support livelihood restoration of
45 poor and vulnerable families in rural Telangana & AP.
Business
as a Platform for Change
Business leaders are directly under
pressure to step up and ensure that their businesses act responsibly rather
than just pursuing financial success.
The technology industry can play a
unique part throughout this pandemic in striving to keep people connected and help
organisations adapt to change and embrace digital transformation.
Recent Research commissioned
by Salesforce titled ‘Global Stakeholder Series’ surveyed 20,000 people globally, including
2,000 people across India, that focused on gaining insights about the
participants’ perceptions of the future
of work. Salesforce believes business can be the greatest platform for change
and is committed to listening to all of its global stakeholders on major issues
impacting the world. Insights from the research highlight the importance of
businesses to prioritize closing inequalities, and businesses in India are in a
position to do so –
● 65% of
survey participants from India say closing global inequalities should be a high
priority for businesses
● 58% of
survey participants from India believe companies will invest more in workplace
equality as a result of COVID-19
● 61% of Indian respondents say it’s critical their employer gives back to their community
“Salesforce believed in us and invested in our slum digilab program to help promote creativity and innovation at the grassroots, and inspire girls from some of the toughest backgrounds to pursue STEM careers. Technology for these girls is way more than a computer, it's an outlet for their expression, their dignity and their financial independence. With support from Salesforce, we'll be able to extend the impact reaching over 1200 girls this year."
--Jaswinder Singh, Executive Director, Protsahan India Foundation
“As schools continue to remain shut, Akshaya Patra through the grants made by Salesforce will be able to serve thousands of children and their families, protecting them from hunger, while offering these children a chance to continue to learn and grow. We are deeply grateful to the team at Salesforce for their generosity and support which will help us expand the programme and help more children.”
--Shridhar Venkat, CEO, The Akshaya Patra Foundation
Trust in business and government is significantly higher in India than global population and only rising;
● 89% of survey participants from India trust businesses to create a better future
● 70% of survey participants from India trust business leaders to create a better future
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